Car accidents suck. There’s nothing more frustrating (and costly and inconvenient) than having one of your most prized possessions damaged in some way. So it’s no surprise that when an accident happens, the first thing out of most peoples' mouths is a slew of expletives. To ensure that consumers remember the name Fix Auto when choosing a body shop, we interrupt the "f" word with the name Fix Auto in a surprising problem/solution construct.