Cannes Lions

FIX YOU

McCANN ERICKSON, Madrid / CANCER ASSOCIATION / 2014

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Case Film
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Description

Maria, a woman that has just gotten over a cancer, wants to thank everyone that in one way or another have collaborated in her recovery for their support, doing something she had never done before. This is how the spot begins, recorded almost live, showing this moment in which Maria is in a theater full of family, friends, partners, nurses, doctors…hundreds of people that surprise her with their attendance, and to whom she also surprised, opening her heart and dedicating them a known song.

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