We worked alongside the staff members responsible for constructing each component of the activity, and we began working together at an early stage in the process. From the day the idea was finalized, we checked in with each other at regular intervals right through to the end of the campaign.

We knew that we wanted to focus solely on the visitors of the resorts and therefore we created a small communications loop on location. The units themselves complemented each other by encouraging activity and reporting results on one billboard, and letting our other one host the activity itself and inspiring interaction.

Our goal was to activate 20% of the skiers during the campaign, but by the end we managed to get a whopping 70% participation rate out of everybody visiting the ski-resort.

Every day the visitors managed to add the maximum time - one hour to their night skiing - despite the fact that they were limited to only add a measly 1-3 seconds per hit.

Also, we believe that our initiative managed to break the record for Most Snowballs Thrown During an Advertising Campaign with our activity generating more than 100,000 snowballs.