Gainomax Recovery is a milk drink fuelled with extra proteins and carbs to recover the muscles after exercising. 65% of the Swedes eat a banana after exercising not knowing it is inadequate. The banana, and not other protein drinks, is therefore our main competitor. To spread this knowledge we came up with the concept “Bananas Are For Monkeys”. In this second campaign “Save the monkeys – save the world” we exaggerate the consequences of eating monkey food in a “dystopia”.