Cacaolat is the leading brand of chocolate milkshakes in Catalonia (Spain). The brand that in 1933 created the first industrial chocolate shake in the world. A legendary brand that has a special characteristic in front of other shakes: in winter it is drank hot.

In order to promote Cacaolat 0%, the Brand innovation with a half calories off, 0% of sugar added and 0% of fat, we decided to design a poster that would communicate both benefits: hot (flame) and body care (flat belly).

We set the poster in the perfect spot: a ski resort. A special place where people take care about themselves and in addition, need to get warmer due to the cold, with a tasty hot Cacaolat.

The result was fast to come noticed in bars around the ski resort.