Cannes Lions
HAKUHODO, Tokyo / KIRIN BEVERAGE / 2016
Overview
Entries
Credits
Description
Launch a “BEER BOTTLE ORCHESTRA” video project with the theme of Japanese cuisine.
It is cooking music performance by Japanese food chefs and “The Bottle Boys,” who are internationally famous for their bottle music performances. Using signature Japanese dishes of tempura,sushi,yakitori and ramen, this video fuses the sound of cooking and bottle performance as the food is actually being prepared.
Execution
It was executed in the article of YoutubeAD and online media articles.
Outcome
With Internet news sources and SNS, this spread to 52 countries in two months.
And,Videos and articles about this project were shared approximately 15,000 times.
Similar Campaigns
12 items