Cannes Lions
OPM OFICINA DE PROPAGANDA E MARKETING, Rio De Janeiro / PETROBRAS / 2003
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Description
A box revealing its precious contents in five stages.Compares the Flamengo soccer team to a religion, where the fans are the worshippers, the stadium is the temple, the club song is the prayer and finally the shirt is the Holy mantle.
Outcome
The pack was even more eagerly sought after by the fans than the actual team shirt, prompting Petrobras step up its production figures several times. The final output topped the initial planning by 600%.
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12 items