Cannes Lions

FLAMENCO SOCCER TEAM SHIRT PACKING

OPM OFICINA DE PROPAGANDA E MARKETING, Rio De Janeiro / PETROBRAS / 2003

Awards:

1 Bronze Cannes Lions
Presentation Image

Overview

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Credits

Overview

Description

A box revealing its precious contents in five stages.Compares the Flamengo soccer team to a religion, where the fans are the worshippers, the stadium is the temple, the club song is the prayer and finally the shirt is the Holy mantle.

Outcome

The pack was even more eagerly sought after by the fans than the actual team shirt, prompting Petrobras step up its production figures several times. The final output topped the initial planning by 600%.

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