Cannes Lions
BOLD OGILVY, Athens / SARANTIS / 2012
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SANITAS, the leading brand in home care products in Greece, launched their latest innovation: mops with micro fibres designed for cleaning flat screens and especially flat screen televisions.In the radio campaign launching the new products, we hear the protagonists of blockbuster movies sneezing while acting. The campaign pays off with the line 'Too much dust on your flat screen TV? New Sanitas mops with micro fibres, special for flat screens'.
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