About the Project:LG wanted to strengthen the “Life’s Good” brand equity by focusing on emotions, enhance the brand visibility while increasing the Consumers’ affinity with the brand values, and distinguish from the main competitors by using a creative and more authentic communication approach.We wanted to communicate THE GOOD THINGS IN LIFE and show that LG products can influence and make those positive moments come to life - LG is the enabler of those Good things.The Idea:How ? By telling a story - getting away from normal advertising and going towards a new level of consumer engagement.

We propose to invest on the production of 3 short-movies/stories that reflect the brand promise. The short-movies are also the base for an online platform where people can share their good things and where LG can simultaneously activate more tactical campaigns.Synopsis:On an ordinary night, with the past stricken from memory, a man relives times gone by, in the place he calls home. Fragments of pure happiness and sublime instants of sharing, appear as signs of hope for a present that will never be the same.