Our strategy was to take the product to the target audience in a unique and fun way to ensure we stood out from all the other cold sandwich options in Chicago. For the first phase, we selected over 200 companies in the downtown area and offered to serve a free lunch. Our customised preparation truck allowed us to deliver hot, fresh, full-size samples right at lunchtime. For the second phase, we hosted an outdoor sampling event in a marquee Chicago location where both office workers and tourists could be found during lucnhtime.

"Lunch Is On Us in the Office"- 1,106 total lunches served (Chicken Parmesan Flatbread Melt)- 1,200 coupons distributed- 202 companies received outreach email- 62 companies RSVP'd (31% response rate)- 18 companies were selected/served (ranging from 10 to 116 employees)"Lunch Is On Us Chicago"- 2,400 total lunches served- 2,500 coupons distributed- 167 sweepstakes entriesOnline- 40 chicago placements- 256 blog postsPrint- 3 print placements- 4 Chicago print placementsTV- 3 TV segmentsSocial Media- 217 consumer tweets about Flatbread Melts