We used Fountain TVC to relaunch Tang in Mexico with the objective of elevating the brand by building an emotional connection with kids. It's a story of a boy who, intrigued by low water pressure in a water fountain at his school, comes up with an idea of transforming the town's water system into a TANG-supply system. It is a celebration of kids' ingenuity and optimism as Tang believes it is great to be a kid and every kid has the right to have a great childhood.