FlavorPrint is a service that helps consumers decode the flavors they already love, and invites them to discover, share and bring new flavors into their homes.

Your own personal FlavorPrint mark is a representation of your unique palette and a way for you to discover new recipes and experiences that you were born to love.

Recipes and products also get a unique FlavorPrint mark, allowing you to determine at quick glance, whether that dish or product is right for you.

The more consumers engage, the smarter and more customized the service becomes.

The media campaign will kick off with an education piece dimensionalizing the 33 flavors that make up the FlavorPrint mark. This education piece will roll out on Facebook where McCormick has a large, engaged community. Additionally, we will tap into consumer advocates and influencers to amplify the message.

We’ve noticed tons of positive sentiment surrounding FlavorPrint -- people are excited about recommendations and for the first time flavor has been visualized in a way that’s personalized. And, we designed a mark that successfully translates across devices. At latest, we project that users of the service will be worth $1.33 - $1.42 more than non-users.