Insight:

Rocco lollipops offer an extremely fruity flavour experience - not just for children, but for young adults too. Our campaign is designed to tap these adults as a new target audience.

Idea:

The flavours in Rocco lollipops are so sensationally vivid, they seem to explode in your mouth. We found an entertaining way of advertising this experience - without moving pictures, without sound, just with an unseen visual idea.

Execution:

We show young adults enjoying the pure Rocco flavour – with their heads taking on the shape of the Rocco flavour they're eating. One head is shaped like a banana, the other like a strawberry. These flavour-heads exemplify Rocco's brand essence: 100% crazy intense flavour.