While competitors broadcast messages with technical information about their internet service, Fastweb shows how her optical fiber can change people's lives, delivering memorable and unique experience!

Fastweb’s idea is to give people the incredible emotion to flight on board MB339 during an Air Show anytime, anywhere just using their own smartphone connected to the internet.

A customized system for 360 video production has been designed and certified to be installed into the cockpit during the flight, in agreement with the restrictive rules of Aeronautica Militare and to the requirement of VR technology.

The FASTWEB360FLIGHTEXPERIENCE is available in a special session of Frecce Tricolori official App.

To live the experience and win the new device Samsung Galaxy S7 + Gear Vr, people must leave their own personal data (LEAD GENERATION), and also try to win a cardboard and collect it in one Fastweb Store in Italy (TRAFFIC STORE and SALES SUPPORT).

Presentation of the idea: February 2015

Presentation of project by means of a strategy that promotes the company’s services in an innovative way (with exclusive and unique content) and activates people with a strong call to action to become leads and drives to store: March 2015

Feasibility study, design and prototype production of the 360 rig of cameras system to install on board in the cockpit in compliance with the Aeronautica Militare restricted guidelines: March-April 2015

Engineering and certification of the 360 cameras system: May-June 2015

360 video production during Frecce Tricolori airshow (production of content of the experience): July-September 2015

55° Frecce Tricolori anniversary Event Rivolto (UD): 5-6 September 2015

Media event: 16 March 2016

App on store: end of April 2016

Iinnovative and memorable experience has reached very positive impact not only increasing awareness and positive WOM but also growing the business of company with new customers activation.

The great results available till now are following:

leads generation vs past activities: + 70%

Traffic Store increase: + 130 %

Sales increase: + 60%

Awareness – Brand Experience:

90% of contacts recognized the experience perfectly matching with the soul of Fastweb, as innovative company.

90% of people stated wonderful feedbacks about the experience;

80% of people spontaneously claimed to be waiting for the App availability on store and went to a Fastweb store to try to win a cardboard.

The activation project will continue till the end of 2016 and will be supported by on- and off line activities. The forecast of the results to the end of the year are following:

Leads generation vs. past activities: +350% (105.000 expected in 2016 vs. 23.000 in 2015)

Traffic Store increase: +150% (56.000 expected in 2016 vs. 23.000 in 2015)

Sales increase: +400% (1.250 expected in 2016 vs. 250 in 2015)