Fastweb now presents itself on the market with Usain Bolt: a champion, a credible symbol of speed, stability and power, the greatest sprinter of all time, eleven-time world champion and six-time Olympic gold medalist.

The art direction was indispensable to tell the emotional aspect, the invisible part of Bolt, his connection with himself before starting, a connection that allows him to give his best, even running against the wind. A speed test showing his superiority. The music "Run Boy Run" of Woodkid accompanies like a mantra all the intensity of the concentration time before the start.