The activation was carried out inside Victoria station for 7 full days from the Jan 28th 2013 with a view to targeting commuters within the Gatwick airport catchment area. It comprised of a large bespoke stand with game controllers, flight card scanners and digital screens. Alongside the stand was a specially built check-in desk and a branded game leader board. The activity was supported by digital out of home in Victoria ( including transvision.) Press in the evening standard and metro acted as a teaser for the campaign. Digital screens were utilised during the activation to showcase winners of tickets.