Katona Jozsef Theater wanted to reconnect with a younger audience, who are always online. Young people think theater is a thing of the past, it's about 100 old year stories and not relevant to today. That is why theater is not attractive to them.

Katona Jozsef Theater wanted to prove to a younger audience that it is up to date, and relevant for our lives today.

First, every day int he morning, the creative team and the theater's creative team, a dramaturg and a director, chose a story and wrote a one-minute screenplay. Then, actors were chosen for roles, set and costumes were briefed.

The set was created out of modular pieces, created only for this campaign. A different visual arrangement was created for each play.

The play was rehearsed, then recorded, and finally, a video was produced.

The video was uploaded back to the news portal Index.hu, on the main page, next to the original news story article, within 7-8 hours of the news story coming out.