Cannes Lions

FLIPBOOK

NOISE, Zurich / 3M / 2013

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Yellow, square, sticky - everyone knows Post-its. But actually they are not always yellow. neither square. in fact, post-its come in a total of 350 different colors and shapes.

We show this great product range in a flipbook film, using all different kinds of post-its.

By telling the story of a stickman running after his thought, we also draw the attention to the main product feature: that it's always better to use a post-it to keep a thought.

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