Instead of a forgettable in-store demo, we took our new formula straight to the dogs and the ones who clean up after them.

To prove Nature’s Miracle Advanced Stain & Odor Eliminator worked fast and effectively on even the toughest stains, we carpeted an entire dog park—with not just carpet—bright, white carpet. Then, we simply let the dogs do what dogs do.

Our brand ambassador—armed with all our latest SKUs—welcomed every leg lift and squat with a smile and a miraculous product demonstration that made stains disappear before pet owners’ very eyes.

The day of the live dog park demo, we successfully treated every incident in front of every dog owner. Positive interaction with pet parents led to social media posts, texts and some even recruiting their friends to come by the park and see for themselves. We sent them all home with custom swag bags filled with free samples, too. A film of the event is currently in progress and will become shareable consumer content and a valuable sales tool for the brand team. The first of many to come, this event will also be recreated at trade shows and in key markets.