China is developing at an extremely fast pace and as a result, Chinese people have been able to enjoy a better life. However, they are not aware of the negative impact progress has on climate change and the environment.

This ad targets people at swimming pools in a fun and interactive way. Swim boards in the shape of the continents are given out that carry information about climate change with the headline “If sea levels continue to rise, you will be floating on a piece of continent as small as this”.

People participated in the campaign with fun and most of the participants thought it was a meaningful campaign.