Our new creative externalizes the kind of internal enjoyment you feel when eating Cape Cod kettle cooked chips. It shows that for any experience to be better, it would need to be truly ridiculous. The ad begins in the expected, but pleasant location of a beach on Cape Cod among a flock of seagulls. It ends in a far less expected place as the flock of seagulls perform The Flock of Seagulls ‘80s hit “I Ran,” demonstrating that Cape Cod Chips truly are ridiculously good.

Note: Cape Cod is a small, authentic and well-known seaside town that most people associate with fun.