4Flomax.com builds awareness among male sufferers and their partners about BPH, and drives them to the doctor to discuss FLOMAX through interactive content like:• An audio “He said/She said” discussion• Celebrity patient testimonial video• BPH/Prostate video• Interactive BPH symptom discussion The integrated 2006 campaign has been a success. Since launch:• FLOMAX sales are up over 20%-drug to pharmaceutical blockbuster status in sales. Site is now visited by tens of thousands each month.• Over a quarter of all FLOMAX database registrations of both new and existing FLOMAX users are driven through the website.