We created the Theraflu Thermoscanner - the world's first interactive advertising medium measuring fever – one of the first symptoms of flu.

Our interactive outdoor ads equipped with a thermal camera were placed in high foot traffic areas, creating the perfect opportunity for passers by to check if they have a fever, without even having to take off their winter coat.

People could also generate their own ‘thermo-selfie’, and share it on their social media or send it to whoever they wanted… to their boss for example, as proof that they have a fever and need to take the day off.

After measuring their temperature people were directed to prepare for a flu season with Theraflu.

The campaign launched during the peak of a flu season in Poland (January-February).

We placed our city lights in most visited and crowded areas of Warsaw – near popular meeting points, metro station and malls.

Each site was placed within walking distance of a pharmacy, where we could easily convert our brand message into sales for Theraflu.

In the launch phase we managed to reach over 100,000 people a day, with 90% of participants stating that they would try Theraflu. The data is based on both food traffic at our sights and a direct survey taken of people who interacted at key sites during the first days of the campaign.

We generated thousands of Thermo-selfies shared on peoples social media.

We also generated an estimated 20 million media impressions talking about our new , innovative device.

The Theraflu Thermoscanner was so effective that it’s currently planned to be rolled out in other locations around the world.