Cannes Lions
FILMMASTER, Milan / PROCTER & GAMBLE / 2009
Awards:
Overview
Entries
Credits
Description
The commercial focuses on the nature of the scent. Model Abbey Lee, surrounded by endless field of pink flowers, gently inhales the fragrance from a single flower. She is caressed by the scent as she in turn sensuously conducts and manipulates it through the field.
Her movements become ever more hypnotic as the intensity increases, until the final rush overwhelms her completely and her dress bursts into an intensely beautiful butterfly effect of fabric, light and petal.
Similar Campaigns
12 items