We created the world’s first Man Vending Machine, filled with real single men that women could actually select and take on a date. The Man Vending Machine was set up on a busy inner city street, and also gave away free vibrators at the touch of a button. Because whatever you need, it’s on Flossie.com - even men.The desired outcome was to get Flossie.com talked about and it’s profile registered among the target audience, New Zealand women.

Being a direct advertising competitor, Flossie.com faced boycotting by many traditional media, which meant we had to spread the name mostly through word of mouth.