Cannes Lions

WOMEN'S WEBSITE

TBWA\TEQUILA\DIGITAL\SHIFT, Auckland / FLOSSIE MEDIA GROUP / 2009

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

‘Whatever, you need, it’s on Flossie.com’. Even men?

Why not? We decided to give away men in the world’s first Man Vending Machine: an actual working vending machine, adapted to dispense real live single men on a busy inner city street. Women got to pick from Rich, Action Man, Romantic, Foreign or Classic – press the button, and to their surprise, a genuinely single man emerged from inside the vending machine in a puff of smoke to take her on an instant date. If women pressed Mr Perfect, they collected a vibrator instead.

Outcome

The Man Vending Machine satisfied over 200 women, drew big crowds, got national news coverage across multiple media, and both the story and video footage were picked up on websites and blogs around the world.

Since launching late 2008, Flossie.com has 212,000 unique browsers every month and over 100,000 subscribers. The Man Vending Machine page is the most-read article on the site to date.

Flossie.com smashed its 12-month traffic targets in just 2 months. It’s now the #1 ranking network for females in New Zealand. One of their content sites, NZgirl.co.nz, is the #1 female website in the country.

Similar Campaigns

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FLOSSIE.COM

TBWA\TEQUILA\DIGITAL\SHIFT, Auckland

FLOSSIE.COM

2009, FLOSSIE MEDIA GROUP

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