The enjoyment of tea is something words can’t describe. That’s why Samova launched exclusive tea sessions in selected delicacy shops. As a highlight of these promotions, the Flowering Tea Bags were presented live to fascinate customers and turn the waiting time into something special. By doing so, Samova made their customers experience modern tea culture with all senses.

Tea tastes best when you stick to the suggested infusion time.

Samova’s Flowering Tea Bags show in a wonderful and unusual way how the flavour of tea unfolds – literally – and turn the waiting time into something special.

As soon as you put the teabag into hot water, as usual, the pores of the paper begin to enlarge and an origami flower slowly starts to open. How long the blossom takes to open fully depends entirely on the complexity of the folds and the thickness of the paper. So each type of tea has a different flower that opens according to the optimal brewing time.

The Flowering Tea Bags were sent to selected business partners, presented in exclusive tea tasting sessions and in the future will be rolled out across selected teas in the range.