THE CHALLENGEHow do we help busy commuting men become ‘unstuck’ with what to buy for Valentine’s?

THE IDEABring a billboard to life and help men buy the right flowers and lingerie for the right type of girlfriend whilst they wait for their train... giving them a cheeky little AR treat too.

THE IMPACTIn the five days of the campaign, the billboard triggered 17,220 views of the video, and the flyers distributed on the site triggered over 10,600 views of the video.