We created a fake user called “a_gripe” (the flu). All of a sudden, “the flu” did on twitter what it does in real life: it began to follow people. “a_gripe is following you on Twitter”. Several users enjoyed and appreciated the action due to its good humor and creativity.

Our fake user was so successful that within a few hours people began to follow “the flu”.This huge audience provided Unimed with an opportunity to post several useful warnings and data about the flu.

This action enjoyed widespread attention on blogs and many social networks.

Moreover, the number of vaccinations tripled when compared to the year before, and many more people were protected against the flu virus.