The film 'Hitchhiker' positions itself as a 'trouble maker' in Renault's advertising landscape. Topromote the Renault Fluence, which is a model sold primarily outside the European continent,Publicis and Renault wanted to promote the model's undeniable feeling of outclassing itscompetitors.This spot features a man whose car has run out of petrol, lost in a veritable no man's landtrying to hitchhike. Another man driving a Renault Fluence then pulls over to take him to thenext service station. It is at this precise moment that the magic of love at first sight hits him fullforce, as our hitchhiker literally falls in love with the sedan. So much so, that when he gets back to his old car, he can't help himself from splashing it with petrol just before it explodes.The New Renault Fluence - Redefine your standards.