Cannes Lions

FLUGTAG EVENT

ZUGARA, Los Angeles / RED BULL / 2004

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The first Flugtag took place in Austria in 1991. Since then, the dream of flying hand-made machines into unsuspecting bodies of water has spread like wildfire. We created a viral advergame called Flugtag Challenge for Red Bull's national event. Users can select from a variety of actual Flugtag locations to play at. And like the event, they can create their own crafts to launch off the pier. A combination of the parts chosen, the direction of the wind, and how fast users can punch the keyboard will determine the how far users will fly. They can then challenge a friend to beat their score via e-mail. The highest scores are automatically posted within the game for all to see.

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