Cannes Lions
AFRICA, Sao Paulo / EMBRAER / 2013
Overview
Entries
Credits
Description
No restrictions or regulations.
Execution
Embraer is a company of aviators. Our passion is to fly. Innovation is our business. The flying catalog made a point among potential buyers about our love to flight and our passion for innovation.
Outcome
The flying catalog had a response rate 12,5% bigger than our last executive jet launch. Which is pretty impressive if you consider that the Lineage 1000 is the most expensive executive jet from Embraer (starts at US$ 53 million)
Clients have placed orders of Lineage 1000 already.