Besides being present in Aviation expos, Embraer send fancy catalogues to potential airplane buyers in order to advertise its new models.

This time, to promote our biggest executive jet, we thought we should create something different: the first flying catalog.

Using magnets we developed a catalog that floats in the air.

Designed with light materials the book can actually fly a few inches high.

It’s relief book cover helps to reinforce the airplane design.

The catalog also features all the content about technical details, interior configuration and customization features. But it has one small difference: IT FLIES.

The flying catalog had a response rate 12,5% bigger than our last executive jet launch. Which is pretty impressive if you consider that the Lineage 1000 is the most expensive executive jet from Embraer (starts at US$ 53 million)

Clients are placing orders of Lineage 1000 already.