Three friends living in gipsy trailer park experience frustration, discovery and success as one of them unadvertently becomes an animated Gif after falling in a pool full of Flying Horse energy drink.

We tried to keep the design as minimal as possible to make the relevant part of the

poster stand out. It was important that people would feel invited to touch the key element of the illustration so when doing so they could feel the tingling sensation on their finger.

Also we wanted the style of the illustration to be laid back, funny and friendly to be aligned with the personality of the brand.

We achieved to bring to the campaign the same feeling that people get when they have the energy drink. So every time our target see and touch our posters they Go Go!