Get Crackin’ Year 4 continued to build on the Wonderful Pistachio brand equity established over the previous years. Here we was to “up” the buzz factor by incorporating talent that would generate media excitement and online chatter, in this case, rapper Snoop Dog. The new :15 executions continued to deliver the simple message that pistachios are fun to eat and that each of us has our own particular way of cracking our nuts open.