Eurobest

FlyNet

KOLLE REBBE | ACCENTURE INTERACTIVE, Hamburg / LUFTHANSA / 2019

Awards:

2 Shortlisted Eurobest
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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Overview

Entries

Credits

OVERVIEW

Execution

The good thing about a long flight: you can relax for a few hours. The bad thing about it: you are completely cut off from the outside world. Because on many transcontinental flights there is still no reliable WIFI on board.

FlyNet, Lufthansa’s fast on-board WIFI, offers all passengers on long-distance flights the opportunity to be available at all times – even above the clouds.

In this radio commercial we experience the human disasters that can occur on the ground, while the affected person in the air doesn't notice anything about them.

A minute-by-minute time protocol gradually describes the events, that lead to a 16th birthday party finally having to be ended with riot tanks. Of course, the unsuspecting parents of the hostess don't notice anything about it on the plane. But when they switch on their smartphones after landing they realize that a lot can happen in 6 hours.

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