Cannes Lions
MUDRA RADAR, Mmbai / BIG-FM / 2008
Overview
Entries
Credits
Execution
During the movie screening, a spotlight starts moiving in the auditorium which is supported by an audio slide on the screen that says “Ye Spotlight Jispe Giregi, Uski Life Banegi”. Once the spotlight stops on a person, the interval breaks in the cinema, and the person not only lives the fame but also . with him back home
Outcome
From the last entrant in the cluttered Radio FM market, The Activity shot Big FM to the #2 position in a span of one year.
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