The public spectacle took place in the Malaysian equivalent of ‘Time Square’, Bukit Bintang. F&N hijacked the largest LED screen in the country and invited people for an experience of a lifetime.

Spectators were directed to stand on a particular point on the footpath and the moment they stepped on it, they were magically surrounded by a virtual dance troupe.

The virtual dance troupe engaged and consumers danced with F&N’s special music and dance moves. Thousands gathered to witness and participate in a surreal dancing experience.

The magic was even extended online, as consumers engaged virtual dance troupes in their homes through an interactive Facebook app. The party continued and led to the largest ever dance mob in the country with thousands of people coming together to dance.

A ripple effect was felt across blogs, social networks and media as everyone started talking about F&N AR Dance.

The unique F&N AR Dance created massive consumer frenzy as people lined up to dance.

More than 25000 people attended the largest ever dance mob in the country.

Campaign reached 3.6 million Malaysians (86%) of target area between 18-24 years.

F&N ‘Fun Flavours’ spontaneous recall increased by 18%.

The campaign generated earned media for the brand and helped steal the thunder from Fanta’s anticipated launch.

Brand’s ‘Fun Drink’ scores increased by 17% reaching a two-year high.

F&N reigned as the undisputed ‘King of Fun’ in Malaysia.