Cannes Lions
WUNDERMAN BUENOS AIRES, Buenos Aires / DIAGEO / 2009
Overview
Entries
Credits
Execution
An approach to art. To achieve this, we proposed something inconceivable to the brand: remove its famous art work from the labels so that we can give consumers and artists the chance to create their own masterpieces.
Outcome
The auction & the campaign “Art inside and outside” was a success,with a 25% sales increase.
Similar Campaigns
12 items