We used Santa Claus equipped with a camera as our protagonist taking pictures of people who would stop in front of a TV. Santa was inside a video synchronised with the real world. Those TVs were regular TVs displayed in 20 stores in Brazil.We used a technology called Arduino in order to make it possible, people liked it. An 8 year old boy was seen saying: "Wow, I dig it!"Santa would take the picture, than reveal it from his sack, in front of the tele-spectator.

In only a few days, more than 500,000 snapshots were taken.It was such a hit that we extended it to Facebook where it went viral and reached 5m people online.* We increased sales as expected* Reinforced Fnac’s online presence* Reached millions of people* AND won Fnac as our very first client.