Cannes Lions

FNAC CHRISTMAS

OFF, Sao Paulo / FNAC / 2012

Film
Film
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Overview

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Credits

OVERVIEW

Execution

We used Santa Claus equipped with a camera as our protagonist taking pictures of people who would stop in front of a TV. Santa was inside a video synchronised with the real world. Those TVs were regular TVs displayed in 20 stores in Brazil.We used a technology called Arduino in order to make it possible, people liked it. An 8 year old boy was seen saying: "Wow, I dig it!"Santa would take the picture, than reveal it from his sack, in front of the tele-spectator.

Outcome

In only a few days, more than 500,000 snapshots were taken.It was such a hit that we extended it to Facebook where it went viral and reached 5m people online.* We increased sales as expected* Reinforced Fnac’s online presence* Reached millions of people* AND won Fnac as our very first client.

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