Tackling male incontinence, we are introduced to Stirling Gravitas, a man unfazed by urine leakage. In a montage of example of generally winning at life, Jeff Low directs the ad with wit and charm, combatting what could have remained a sensitive subject.

Gravitas illustrates how easy it is to stay focused in the face of everything from minor bladder leaks to impending black holes, thanks to Tena’s new protective shields.