Cannes Lions
FOCUS SERENADE BANNER
ZUBI ADVERTISING, Coral Gables / FORD / 2014
Overview
Entries
Credits
Overview
Execution
A banner activated by voice commands (Voice Recognition Technology).
People can talk to the banner and ask for a genre of music and the banner's response will be a serenade.
Outcome
As a result of the communication activity we surpassed our interaction rate goal by 175%.
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