In only 2 weeks, more than 70,000 people visited the Renault Silent Song Contest Facebook page of which 4,600 participated in the contest. The contest was shared 3,880 times on Facebook, which means an estimated reach of more than 500,000 Facebook friends. 1,500 people decided – spontaneously – to become a fan of the Renault Facebook page. And what’s more, the campaign had a lot of press coverage on several national news websites.