Cannes Lions
FLOAT PUBLICIDADE, Alges / ABBVIE / 2015
Overview
Entries
Credits
Description
Bearing in mind the high number if Dermatological diseases with a strong visual component, we created FollowSkine, a project comprised by a Mobile App and a web application for Healthcare Professionals, to document in a major database all of their patients lesions, follow-ups, and share clinical case photos, aiming to improve the clinical practice (diagnosis, continuous patient monitoring and adequate treatment).
Execution
The Mobile App and Web Application content was firstly developed based on the many insights of KOL Dermatologists.
It was firstly launched during the Portuguese Dermatology Society National Congress and received with much enthusiasm among peers.
It has then on been available on iTunes and Google Play for the use of all Dermatologists, that can access the application through a personal user code, provided by Abbvie's sales representatives during medical visits or sent on demand.
Outcome
The collected data (photos and medical observations) can now be accessed online and made available to other Dermatologists, so that they can share that data and discuss it with other HCP, improving the clinical practice. The tool also includes additional monitoring Scores, namely in the area of Psoriasis (PASI).
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