We asked 3 of the biggest name chefs in Australia to share recipes they were planning to unveil at the Festival, we then used the raw ingredients to hand make our Festival posters – taking cues from the ancient Japanese printing technique ‘Gyotaku’.

Our campaign was unveiled in two phases. Prior to the festival, poster advertising gave our audience a taste of what was to come at Festival 2015.

Once the Festival commenced, the original prints were unveiled by the chefs alongside their new dishes. This innovative approach allowed festival-goers to literally taste the creations from our posters on the plates in front of them.