Cannes Lions

India

M&C SAATCHI MALAYSIA, Kuala Lumpur / CELCOM / 2016

Digital Proof JPG
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While Business Travellers usually take Roaming Plans, Leisure Travellers don’t. This is a huge potential market, opened up by budget airlines, that we wanted to tap on.

Also, more travellers these days want to feel like a local in a foreign land. Businesses like Airbnb prove this desire to feel at home anywhere and be a global citizen.

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