We produced a false front page, featuring a homeless person on the cover, saying he knew how to improve the profits of your company (eg when you make a donation, even food, you can reduce your company's taxes). The fake cover was strange and outstanding, because it grabbed the reader's attention.

"Exame" Magazine was indeed the most appropriate media partner to develop this social campaign. "Exame" is a very prestigious financial magazine read by all bosses who may, in fact, help Banco Alimentar feed the hungry.