All chosen media greatly helped us facilitate our duel-product messages. The media plan enabled us to design ads that would work forwards, backwards, upside-down and back-to-front.

TVC top and tails were booked to play the forward and reverse 30 second spots at the front and end of each commercial break. Double page spreads and rotating wobblers enabled our messages to be flipped upside down to advertise alternate products.

Refrigerator awareness grew - 35% - fastest growing brand in awareness

Preference grew - 13%

Washing machine awareness grew - 27%

Preference grew - 12%

Typical PIB is 35%. Our average PIB was 73% & 67% first and last position in break respectively.