We had thought it's possible to deliver the message that an e-book is as emotional as paper book is. We created the 'SAVE A TREE' campaign in order to announce that the use of e-books would be very helpful to our environment. The main target is the young generation who is interested in environmental issues.

Promoting the 'SAVE A TREE' campaign with multiple media channel.19% increase in customers’ buying desire for Samsung e-books whereas it was 3.2% before.

+17.5% sales increased.