Wyeth benefited +12% increase of sentiment index on WOM.

Wyeth Gold total brand share jumped from 18% (in 2009) to 24% post the campaign. Sales of Wyeth’s Progress Gold & Promise Gold products also increased by 71% and 111% vs. average off take.The app was ranked #1 at Education category at HK Apple apps store in just one week. Over 6200 downloads in one month which meant that 1 out of every 10 mum had this app on her phone.

Positive comments like “my baby loves it”, “a must app.for kids” were shared by mums on iTunes.